kerry anne cassidy

PROFESSIONAL LEADERSHIP PROFILING · AUSTRALIA

PROFESSIONAL BEHAVIOURAL LEADERSHIP PROFILING WITH DEBRIEF

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Professional leadership behavioural profiling with debrief is a structured assessment process that identifies a leader's unique behavioural style blend and maps it to specific leadership behaviours, emotional responses, and performance priorities — delivered through a rigorous multi-question tool and a facilitated 1:1 or group debrief session. The result is precise, actionable self-knowledge that drives immediate behaviour change.

The Signature Leadership Style Profile — built on 30 years of leadership science, validated behavioural research and the only leadership profiling tool in Australia that maps your style against the specific pressures leaders face right now.

64 questions. 12 leadership style blends. A personalised multi-page report and an EI-informed debrief that actually changes how you lead.

leadership style assessment LocalBuy


30 Years

working alongside leaders & their teams


3000+

workshops delivered


8000+

coaching hours


96-100%

facilitator effectiveness


45+

industries reached


15+

countries

Shell | QGC | Ensham

eHealth Qld | QBCC | OIR


Brisbane Catholic Education

AIM Facilitator of the Year

GENOS EI Accredited

LocalBuy Pre-Approved Supplier

THE PROBLEM

When good leaders struggle, it's rarely a skills problem

Most of the leaders I work with are already capable. They're experienced, driven, and genuinely care about their teams. But somewhere between who they are and how they show up under pressure, something gets lost.

After 30 years and 8,000+ coaching hours across Shell, QGC, government agencies and corporate teams in 45+ industries, the gap is almost always behavioural. Not a capability gap — a self-awareness gap.

26%

of leaders create genuine psychological safety in their teams. Manager behaviour accounts for 70% of team wellbeing variance. Deloitte 2025 identifies cognitive strain as the leading burnout indicator for leaders today. — McKinsey, Gallup, Deloitte 2025

The research is unambiguous on this. According to McKinsey and Gallup data from 2021–2025, only 26% of leaders create genuine psychological safety in their teams — and manager behaviour alone accounts for 70% of the variance in team wellbeing. Deloitte's 2025 Workforce Intelligence Report identifies cognitive strain and decision friction as the leading burnout indicators for leaders today. That means the leaders most at risk are often the ones who don't recognise how their own style is contributing to the pressure — on themselves and on their people.

Leaders who don't understand how their behavioural style is perceived under pressure make decisions that cost them trust, engagement and results.  

The Signature Leadership Style Professional Profile was built to close that gap.

THE TOOL

What is the Signature Leadership Style Professional Profile?

professional-leadership-behavioural-profiling-with-debrief

The SLS Professional Profile is a 64-question behavioural assessment built on the same research foundation as the DiSC model — validated across more than 50 million assessments worldwide — but designed specifically for the leadership context.

Where DISC tells who you are, the SLS Profile tells you how your style performs under specific pressures leaders face right now:   AI-driven workloads, cognitive strain, conflict under pressure, and the challenge of building trust in teams that are stretched thin. 

It measures your behavioural style across 8 subscales using a 5-point Likert scale — the gold standard in behavioural measurement — and places you within one of 12 distinct leadership style blends. You won't receive a clinical letter. You'll receive a name — The Energetic Dynamo, The Grounded Nurturer, The Exacting Dynamo — names with enough narrative weight to actually stick, because self-awareness you can't remember doesn't change anything.

What makes it different

The 4 proprietary style names (Dynamo, Flamboyant, Nurturer, Perfecter) — are Kerry Anne Cassidy's IP — vivid, memorable, and built for the leadership environment. Every insight maps directly to an observable leadership behaviour: how you brief someone, how you receive feedback, how you respond to conflict, and what genuinely motivates you and the people you lead.

The 12 blend system — goes deeper than the 4 primary styles most tools offer, giving you the same granularity as the most advanced DiSC products — with more accessible pricing and a more immediately actionable debrief experience.

professional-leadership-behavioural-profiling-with-debrief

This is not a report you read once and file away. It is a precision map of how you lead — built from 64 questions across eight behavioural dimensions, and designed to answer the five questions that actually matter to leaders under pressure.

Every page is personalised to your specific style blend. Here is what you receive:

1- A pressure map, not a personality label: the first page makes the purpose clear: this report tells you how your style performs when the stakes are high — not who you are on a good day. That distinction is what separates the SLS from every other profiling tool in the market.

2-Your Signature Style — in precise detail: not just a category. A full portrait of your specific 12-blend position — your primary style, your secondary influence, how you are wired to lead, what others notice about you, and what drives you beneath the surface.

3-Your place on the SLS circumplex: a personalised circumplex showing exactly where your dot sits across the eight priority zones — Outcomes, Drive, Energy, Connection, Harmony, Consistency, Precision, Rigour — and what that position means for how you lead.

4-Your style under pressure — the page that changes everything: your predictable four-stage pressure sequence. What activates your threat response. How your SCARF triggers fire. Why you behave the way you do when the pressure is at its highest — and what to do before you get to Stage 3.

5-Your three core priorities: the specific zones where your style naturally focuses its energy. What deploys you. What depletes you. What sustainable leadership looks like for your style — and what your team needs from you when the pressure is on.

6-How you influence — with or without a title: how your style approaches conflict, what works and what doesn't when briefing you, and how to give and receive feedback in a way that lands. Includes scripted language you can lift and use in your next high-stakes conversation.

7-Your Emotional Intelligence profile: your four EI competencies — Self-Awareness, Self-Management, Social Awareness, Relationship Management — mapped to your specific style blend. Where your natural strengths sit, where they narrow under pressure, and where deliberate development has the highest return.

8-When styles collideThe three highest-friction style pairings for your blend. What triggers each clash, what makes it worse, and the specific practices that prevent it from compounding. For every leader — positional or not.

9- A reflection — leading from your values: five questions that don't have easy answers. One for each of the five leadership threads: Authenticity, Resilience, Influence, High Performance, and Purpose. This page is not scored. It is an invitation to a more important conversation.

10-Three things to do differently — starting Monday: not generic advice. Three targeted practices specific to your style blend, grounded in neuroscience, with a scripted "this week" action for each one. The most immediately deployable page in the report.

11- The SLS Style Index: all 12 Signature Leadership Styles in one place — no codes, no jargon. Your style highlighted. An instant reference for understanding every person in your team.

12-About the assessment: the three layers behind the SLS: Marston's original 1928 behavioural science, Emotional Intelligence research, and the SCARF neuroscience model. Why it works and how your result was generated.

13- Your debrief notes: structured space to capture what resonated, what surprised you, your three commitments, and the questions you want to take into your facilitated debrief.

THE PROCESS

How it works


Complete the 64-question assessment online

Takes 15–20 minutes. Answer based on how you naturally behave — instinctive responses produce the most accurate results. The 5-point Likert scale captures the nuance that binary tick-box tools miss.

Receive your personalised report

Within 48 hours you receive a multi-page report showing your style blend placement on the SLS circumplex, your 3–5 core Priorities, what motivates you, what creates stress, cross-style relationship insights, and three specific action steps.

Book your 1:1 or team debrief

Kerry Anne facilitates your debrief — a 60-minute session (individual) or half/full-day workshop (team) — bringing your results to life with 30 years of leadership coaching experience and an EI-informed facilitation approach.

Apply the insights

Leave with a clear map of your strengths, blind spots, and a practical development plan you can implement from day one.

THREE PATHWAYS

Three Ways to Work with the SLS Profile

1- For the individual leader

You want to understand yourself more precisely than a free online quiz can give you. The full 64-question assessment delivers a multi-page personalised report — your style blend, your priorities, how you relate to each of the other styles, and three immediately actionable development steps.

Add a 1:1 debrief with Kerry Anne and you leave the session with a clear map of where you're strong, where your style creates blind spots under pressure, and exactly what to do about it. Most leaders describe it as the most useful 60 minutes they've invested in their own development.

Assessment + Report

From $224 AUD

64-question assessment · 12-blend report · circumplex map · 3 action steps

Assessment + 1:1 Debrief

From $597 AUD 

Everything above plus a 60-minute EI-informed debrief with Kerry Anne

2- For HR managers and L&D professionals

You need a tool rigorous enough to justify to a leadership team, practical enough to produce real behaviour change, and flexible enough to scale across a cohort. The SLS team profiling package includes assessments for your group, a team culture survey that maps your people on a shared circumplex, and a half or full-day facilitated workshop.

Participants leave with both individual reports and a team dynamics picture they can actually use — including where your team has collective blind spots, and where the natural tensions in your culture are coming from.

3- For procurement and government buyers

The SLS Professional Profile is available through LocalBuy (pre-approved supplier) and is compliant with Queensland Government procurement requirements. Zeta Rho Pty Ltd trading as Kerry Anne Cassidy trading is already on your approved supplier list — no tender process required for eligible engagements.

Contact us for a procurement-ready proposal, scope of work, or to discuss panel arrangement pricing for multi-team deployments.

LocalBuy Pre-Approved Supplier
WHAT LEADERS SAY

Real Results

"Three words to describe the session? Informative, self-reflective and engaging. The benefits were clear: identifying my strengths and weaknesses, learning to improve where needed, and a deep dive into how to manage a team based on each individual's natural working style. Using the SLS style as a foundation to build a strong team — that was the key takeout."

Tamara, Flamboyant-Dynamo — SLS Professional Profile Debrief Participant

"Kerry's facilitation skill is insightful and engaging, creating an interactive learning environment that encourages deep exploration of leadership concepts. What set her approach apart was her ability to tailor the content to our specific needs. She noted and remembered each participant's leadership style and DiSC model, which provoked discussions at a depth I found very impressive. Her exceptional emotional intelligence came to the fore when helping me navigate decision-making, ensuring emotions didn't cloud my judgment."

Senior Leader, Shell — 6-Month Leadership Program

"Kerry is very professional in both her delivery and content. The staff were engaged, thoroughly enjoyed the sessions and have picked up immediate improvements in the way they deal with clients and each other. I would most definitely recommend her."

Mark Gurdler, Director — ICM Project Solutions

"Very well structured. Kerry had a really good energy and was obviously passionate about the topic. Very knowledgeable. I loved how the sessions were interactive and how Kerry included everyone in the conversation. She made it very engaging — even on a Friday afternoon."

Participant — Leading Australian IT Infrastructure Company (IML ANZ Program, 9.6/10 overall rating)

96–100%

facilitator effectiveness rating across all programs

100%

of participants would recommend this program to a colleague

ABOUT KERRY ANNE CASSIDY

the Person Behind the Profile

book a call with kerryannecassidy

Kerry Anne Cassidy built the Signature Leadership Style Professional Profile from the inside out — drawing on 30 years of direct leadership coaching across companies like Qld Treasury, APNIC, Shell, QGC, eHealth Qld, Qld Health, government agencies, and corporate teams in 45+ industries across 15 countries.

She is the first Australian Institute of Management facilitator to win the prestigious Facilitator of the Year Award. She holds accreditation in Genos Emotional Intelligence, DISC, and TLS 360 government-specific feedback. She has delivered 3,000+ workshops and logged over 8,000 hours of individual coaching — and the SLS Professional Profile is the practical distillation of everything she has learned in that time about how leaders actually grow.

She doesn't use the SLS as a box to put people in. She uses it as a starting point for a conversation — one that typically unlocks the self-awareness a leader has been circling for years.

Read Kerry Anne's full story

COMPARISON

How the Professional SLS Compares 

SLS Professional Profile

Everything DiSC

MBTI

Hogan

Designed for

Leaders and teams

General workforce

General self-awareness

Executive selection

What it measures

Behavioural style in leadership contexts

Workplace behavioural preferences

Personality type preferences

Personality + potential derailers

Outcomes

12 leadership style blends

12 circumplex regions

16 personality types

In-depth personality profile

EI and Neuroscience layer

Yes — EI & Neuroscience informed debrief*

No

No

No

AI-era / burnout map

Yes — 8 Priorities framework

No

No

No

Debrief model

1:1 or workshop with Tool's creator

Certified practitioner

Certified practitioner

Certified Hogan coach

AU pricing (indiv.)

From $224 AUD (report only)

~$140–180 AUD (report only)

~$250–400 AUD

~$500–900+ AUD

Proprietary framework

Yes — SLS Leadership Lift™ ecosystem

Wiley IP

Myers-Briggs Company IP

Hogan Assessments IP

The honest answer to "why not just use DiSC?" is this: DiSC is an excellent tool for general workforce development. If you want to understand how your behavioural style shows up specifically in leadership and team evironments — under the cognitive load, trust-building pressure, and AI-era change that define 2026 — the SLS Profile goes somewhere DiSC wasn't designed to go.

Unlike MBTI, which measures personality preferences rather than observable behaviours, every SLS insight maps directly to something you can change about how you lead and how you build a team that trusts each other under pressure. And unlike Hogan — which is outstanding for executive selection but requires certified Hogan coaches and carries pricing that puts it out of reach for most individual leaders and SME buyers — the SLS delivers comparable leadership depth at a more accessible entry point.

* EI-informed debrief: the SLS assessment measures behavioural style, not emotional intelligence directly. Kerry Anne's Genos EI accreditation means she brings a structured EI lens to every debrief conversation — exploring how your behavioural style drives your emotional responses under pressure, and what that means for the leaders you manage.

GET MORE INFORMATION

not Sure Yet?  Start Here

FREE INSIGHT GUIDE

Your Leadership Style Under Pressure

How Behavioural Science, Emotional Intelligence and Neuroscience Reveal How You Lead When It Counts

Inside the guide:

  • Why your leadership behaviour changes under pressure - the neuroscience in plain language
  • How your behavioural style connects to your emotional intelligence strengths and blindspots
  • The burn-out connection:
  • A clear comparison between the SLS Professional, DiSC, MBTI, Hogan - what each tool actually measures and which one is right for your context
  •  What the professional SLS includes and what you will receive

For leaders who'd like to explore their style through a faith-based lens, Kerry Anne also offers spiritually-integrated debrief option.  Learn more about faith-based leadership coaching 

leadership style assessment LocalBuy
Pricing

Investment Options

Individual Assessment + Report

From $224 AUD

64 question assessment | 2-blend personalised report | circumplex map | 3 action steps | cross-style insights

Assessment + 1:1 Debrief

From $597 AUD

Everything in the individual assessment plus a 60-minute EI, Neuroscience informed 1:1 debrief with Kerry Anne virtually or in person

Team Profiling Package

Let's Talk >>>

Cohort assessments | Team culture survey | Team circumplex | Facilitated workshop | Individual reports

Not sure which option suits your situation? Book your 45-minute profile consultation call no obligation, just a conversation.

GOT QUESTIONS?

Let's Get Your Questions Answered

Frequently Asked Questions FOR Professional Leadership Behavioural Profiling with Debrief

1. What is the SLS Profile based on?

The Signature Leadership Style Profile is built on the DiSC behavioural model, first proposed by William Moulton Marston (Ph.D., Harvard) and validated across more than 50 million assessments worldwide. Kerry Anne Cassidy has built on that foundation with four proprietary leadership-specific additions: vivid style names (Dynamo, Flamboyant, Nurturer, Perfecter), a 12-blend system, the 8 Priorities framework, and Genos-accredited EI insights. The result is a tool grounded in established science but designed specifically for how leaders actually experience their work.

2. How is this different from the free 12-question quiz on your website?

The free quiz is a starting point — a warm, accessible way to identify your primary style and receive an Advantage Guide by email. The professional SLS Profile is a substantively different tool: 64 questions (not 12), a 5-point Likert scale (not binary), 12 possible blend outcomes (not 4), a multi-page personalised report, and an optional 1:1 debrief. If you've found the free quiz useful, the professional assessment takes those insights several levels deeper.

3. How long does the assessment take?

The 64-question assessment typically takes 15–20 minutes. Answers should reflect instinctive responses — the more naturally you answer, the more accurate your results will be.

4. Do I need prior knowledge of DiSC or behavioural profiling?

Not at all. The SLS Professional Profile is fully self-contained. Kerry Anne's debrief approach is designed to work equally well whether you've spent years working with DiSC models or you've never heard the term. The four style names are deliberately vivid and accessible — you won't need a glossary to understand your results.

5. Is the SLS Profile suitable for government procurement?

Yes. Zeta Rho Ltd trading as Kerry Anne Cassidy is a pre-approved supplier under LocalBuy, making the SLS Profile accessible through Queensland Government procurement arrangements without a separate tender process. Contact us for a procurement-ready proposal or scope of work document.

6. Can the faith-based option be added to any program?

Yes. For leaders who'd like their debrief or coaching engagement to integrate a faith-based lens, Kerry Anne offers a spiritually-aligned version of every program. This is always optional and never assumed.

7. What is the difference between the SLS Profile and Everything DiSC?

Everything DiSC is an excellent, rigorously validated tool for general workforce development. The SLS Professional Profile shares the same foundational DiSC model but is designed specifically for the leadership and team context: leadership-specific style names and narratives, the 8 Priorities framework mapping your style to burnout and AI-era leadership pressures, Genos-accredited EI insights, and a debrief approach anchored in 30 years of direct leadership coaching experience. The SLS also sits at a more accessible price point for individual and SME buyers while delivering comparable depth.

AIM Facilitator of the Year — First Australian Recipient | Genos Emotional Intelligence Accredited | DISC Accredited | TLS 360 Accredited | IML ANZ Accredited Facilitator | LocalBuy Pre-Approved Supplier (Zeta Rho Ltd)

30+ years | 3,000+ workshops | 8,000+ coaching hours | 45+ industries | 15+ countries